who we are
At The Identity of She, we are a community of bold and confident women who believe in empowering each other through self-expression and self-care. Our mission is to inspire and uplift women to embrace their true identity and live life with purpose and passion. Through our products, content, and community, we strive to create a safe and inclusive space where women can be themselves and celebrate their unique journey.
We are a black female-owned
and operated brand
We're passionate about
empowering women, men and
the non-binary community
Our mission is to help all
humans feel confident and
comfy in their own skin
We strive to create a
community where
everyone feels welcome
We are an all-female
entrepreneur team of dedicated
people committed to making a
positive impact on the world
meet our ceo
Eboni Lacey launched The Identity of She in 2015 as a self-help blog for women. The blog tackled issues like diversity, body positivity, feminism, and equality, quickly gaining recognition for its unique voice.
Eboni later expanded TIOS to include bold statement apparel, saying, “There’s power in a slogan on a t-shirt—it fuels my spirit and makes a statement about who we are and what we deserve.”
Beyond The Identity Of She, Eboni also works as a Digital Marketing Strategist for a seven figure business.
Her vision is to grow TIOS into a global platform, empowering female-owned businesses and girl bosses worldwide.
Inclusivity
empowerment
Creativity
Self-care
Community
